The urban fashion festival MADRID ES MODA presented the awards of its Window Shop Competition during the closing party of its fourth edition at the Hotel Iberostar Las Letras Gran Vía. The event was chaired by the designer Modesto Lomba and presented by Pepa Bueno, President and Director of ACME, respectively. María Concepción Díaz de Villegas, Director General of Trade and Entrepreneurship of the City of Madrid, presented to designer Leyre Valiente the prize for the Best Professional Window Shop. And Marisa Tendero, CEO of the Noa Brands group, which owns the brand Marcelo Vilá, sponsors of the Festival, gave the award for Best Novel Window Shop to Mariana Galbis and Eider Falcón, IED Madrid students.
“We can’t believe it, we did not think it was possible for us to win competing with brands with such a relevant trajectory and resources, it has been a wonderful surprise,” she confesses. Under the terms, Valiente and De Prado will share a prize consisting of a diploma, € 1,000 and a mannequin by Marcelo Vilá. “The mannequin is a great present and I will be really fab to continue creating … the mannequins I have now in the atelier are not very good, nothing to do with the product of Marcelo Vilá,” she says.
LEYRE VALIENTE WINDOW SHOP
The Novel category is awarded with a diploma, € 500 and mannequin by Marcelo Vilá. Mariana Galbis, one of the winning students, said that the process had been “complicated but satisfying and also fun, since it is a new experience”, while commenting not knowing what she would do with the prize: “At the moment save it and we will see! “. Wise choice.
IED MADRID FOR TERESA HELBIG
“The special window shops have been one of the pillars upon which we have built MADRID ES MODA”, explained Pepa Bueno, Executive Director of the Asociación de Creadores de Moda de España (ACME), “a stake to which we wish to give projection and value through this contest. ” Bueno has been part of the jury of the Best Professional Window Shop, along with María Concepción Díaz de Villegas, Director General of Trade and Entrepreneurship of the City of Madrid; Eduardo Vega-Penichet, Director of Acotex, and Elena Vilabrille, IED Madrid teacher. The jury of the Best Novel Window Shop was formed by Tamara Alcalde, Communication Desk of ACME; Marta López, Communication Officer of Marcelo Vilá; Toni Gasa, Communication Director of Las Rozas Village, and designer Miguel Cruz-Faber.
In this first edition of the MADRID ES MODA Widow Shop Contest we have counted with the invaluable support of the Community of Madrid Capital de Moda de Moda, Marcelo Vilá and Las Rozas Village; And the collaboration of ModaEspaña, Acotex and Asecom, and the Istituto Europeo di Design Madrid, the Specialization Course in Architecture, Fashion and Design of the Polytechnic University of Madrid, the Superior Centre of Fashion Design of Madrid and ESNE.