To win, to participate, or both? This MADRID ES MODA initiative runs its third edition, and already generates expectation (and expectancy) among participants, whether they are schools and students, designers, brands and window dressing professionals, or strategic enclaves that open their doors to join the challenge. From designers boutiques, the author’s shops of Las Letras Street, hotels, restaurants, even decoration stores, the level of the works is high and all aspire to win the prizes of the contest: €1,000 and €500 for the professional and novel categories, respectively, plus a mannequin by MARCELO VILÁ. An initiative that gives value to the fashion exhibition space par excellence, and for which once again we have had the collaboration of IKEA and the City of Madrid.
Students of the main fashion schools of Madrid (ESNE, ESME, IED Madrid, CSDMM and Nebrija University) will be the protagonists of the novel category of this contest, which will fill the city with creativity and design awaiting the final verdict by the jury of the contest.
As such, emblematic Capas Seseña and Calzados Franjul have lent their window shops to the schools and future professionals of ESNE School.
Designer ULISES MÉRIDA has had a multidisciplinary team from the Nebrija University).
Ulises Mérida’s window shop, by Nebrija University
Room Mate Óscar Hotel, with four looks by ANA LOCKING, JUAN VIDAL, MANÉMANÉ and MOISÉS NIETO from the hand of CSDMM.
Author’s shops of the collective Las Letras Street show the work of the students of the First Superior Degree in Fashion Design of IED Madrid for the project “Zara, Creative & Ethic”, a proposal of ethical fashion, in a tour of up to 12 establishments:
As for the professional category, competing in the IIIrd Shop Window Competition are: PEDRO DEL HIERRO in their store on Calle Serrano; creator JORGE VÁZQUEZ in Gastón & Daniela; BEATRIZ PEÑALVER en The Singular Market; ÁNGEL SCHLESSER at Hotel Iberostar Las Letras, and DOLORES CORTÉS at Cement Design.
Ribes & Casals, the emblematic fabric shop, has decided to compete in both categories of the contest, dedicating two shop windows of its Atocha street store: one to ESME students and the other, with which it competes, with its own visual merchandising team.