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Leyre Valiente Creative Director of Kimoa

The designer from Madrid Leyre Valiente joins the team of Kimoa, the new brand created by racing driver Fernando Alonso, as Creative Director.

Kimoa is a very beautiful Californian spirit lifestyle project in which we will share out to everyone casual clothes and accessories such as backpacks, footwear, sunglasses, skateboards and surf …”, states the designer.

We will have to wait until next winter to have a Kimoa collection created by Valiente. “We have just launched a teaser collection on the web, but until next winter you will not be able to see a capsule designed by me, except for a very small women’s swimwear collection that we will launch this summer. The first full proposal in my charge will be next spring-summer 2018, ” she affirms.

Kimoa, which will develop its business entirely through its online store, has been supported by KPMG’s fashion division for the definition of its strategic plan and the recruitment of professionals for the launch of the brand. “I’m delighted because the team is great and as a designer I really wanted to take on a project so different from what I can do in my personal brand. It is a breath of fresh air that thrills me and we hope it is so for the rest of the world, “concludes the young designer.