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30 November 2020 - Noticias

THREE ACME DESIGNERS LIGHT UP CHRISTMAS IN MADRID

Christmas in Madrid shines again with designs created by ACME’s designers. Andrés Sardá, Devota & Lomba and Duyos have put their work at the service of Madrid by gifting their creations for this very special festivity, with the aim of generating a project of hope during these difficult moments.

This collaboration arises due to the agreement subscribed by Madrid’s City Council and ACME, which once again participates in the lighting up of Madrid by the hand of three great designers. On this occasion the Andrés Sardá brand will dress a distinctive Menina that will illuminate Plaza de Colón; Devota & Lomba will make the emblematic Puerta del Sol shine with an impressive Christmas tree, and Duyos will decorate calle Goya, one of the most representative shopping streets in the city, with his lighting design.

For Nuria Sardá, creative director of Andrés Sardá, it has been a challenge to dress a large 10-meter-tall Menina. The design is based on a bustier, crinoline and skirt illuminated by 37,720 led bulbs, plastic diamonds, sequins and silver coloured balls. "From Andrés Sardá we want to illuminate this Christmas with a bright and luminous Menina that brings us light and hope", states the creator. Sardá has developed her design in collaboration with the Meninas Madrid Gallery project by the artist Azzato and Madrid Capital de Moda.

The firm Devota & Lomba is the author of the great tree that, since last night, lights the emblematic Puerta del Sol in Madrid during these festivities. Geometry and origami, hallmarks of the brand led by Modesto Lomba, are the protagonists of the design. “With this tree we look for the memory of a classic Christmas. The colours are inspired by holly. Green and red are the predominant tones to create a natural texture that transports us to the trees of our childhood ”, mentions the designer.

Juan Duyos has designed for calle Goya a large garland made up of colourful led bulbs for which he has been inspired by the lines of classic jewellery and the power transmitted by precious stones. A bewitching collage made up of light and colour that seeks to give shine and splendour to this very special Christmas. "This year, more than ever, my lights want to convey a message full of energy, magic and optimism", declares the Madrid designer.

The union of ACME’s designers with Christmas in Madrid has a long journey. This synergy between the best fashion creators and the lighting up of the capital began in 2006 and since then many designers have had the privilege of dressing up Madrid by gifting their creations in the most exciting festivities of the year.

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