Amaya Arzuaga creates her own brand in 1994 and debuts in Madrid Fashion Week in 1995. Throughout her career, the designer has participated in major global fashion weeks such as London and Milan, and since 2010 presents her collections during Semaine des Créateurs in Paris.
Amaya Arzuaga's creations have a relevant global distribution, being present in various multi-brand points of sale worldwide. In 2013 she became the first woman to receive the National Design Award for Fashion Design, a recognition bestowed annually by the Ministry of Education, Culture and Sports of the Spanish government.[:]