Juan Vidal launches his online store with his new product line, MYGIRLS, sold exclusively in this new space. A collection targeted for a much wider audience, characterized by its versatility, friendly fabrics and casual style.
This initiative by the designer includes two concepts. On the one hand the CAPSULE COLLECTION, where will be adapted the most significant pieces in each one of the collections that will be released on the runway, providing a renewed air with product lines, materials and patterns adapted to the day-to-day, thus bringing closer the universe of Juan Vidal to a wider range of consumers. On the other hand is RE-EDITION, a section of the store whose objective is to rescue, redefine and adapt the iconic garments of the brand.
The future prospects of this new line are on the rise, as it is intended to include all the contributions that the brand has carried out with other labels as well as a new line of accessories, which will be released next September.[:]