Spanish fashion brand LOLA CASADEMUNT has strengthened its presence in Italy with an exclusive event in Milan where it unveiled its first iconic bag: LOLA CASADEMUNT 1981. The event, held on a rooftop in the heart of the city, brought together leading Italian fashion personalities to celebrate a new chapter in the brand's history.
The launch of LOLA CASADEMUNT 1981 marks a decisive step in the international consolidation of the brand and its two lines, LOLA CASADEMUNT and LOLA CASADEMUNT BY MAITE. The evening, led by Maite Casademunt, President and Creative Director; Fernando Espona, President; and CEO Paco Sánchez, offered an immersive experience that reflected the house's elegant and artisanal spirit.
Among the guests were Valentina Ferragni, Cristina Marino, Giulia Arena, and Ludovica Ragazzo, who attended the presentation of this model that celebrates the brand's expertise as well as its roots in Cardedeu, Barcelona. With refined lines and carefully crafted details, the LOLA CASADEMUNT 1981 is emerging as an iconic piece that combines heritage and modernity.
Present in more than 180 multi-brand boutiques and enjoying growing recognition in the Italian market, LOLA CASADEMUNT continues with its international expansion through a recognizable identity, which is defined by color, animal prints and a bold style that resonates with contemporary women.