Creator Juanjo Oliva carried out his first professional work as an illustrator and fashion designer for fashion brands such as Sybilla and Zara. In 2000 he decided to create his signature brand and four years later he joined the official fashion shows of Madrid Fashion Week, where each season he shows his collections.
In 2009 Juanjo Oliva presents his creations within the framework of New York Fashion Week, participating in the collective project "4Eyes". The creator from Madrid collaborates with El Corte Inglés since 2012 and houses an exclusive collection in these department stores since 2016. In 2017 he embarks on a new expansion phase under the name of "Oliva" and opens his own flagship store in Madrid.[:]