Fashion and culture welcome the Fundación Academia de la Moda Española (FAME), a non-profit organization created to boost the promotion and recognition of Spanish designer fashion. Promoted mainly by ACME, its objective is also to further the sector’s future development, interconnecting design and creation with high crafts, training, research, innovation, technology and business. In this initial phase, FAME will focus its efforts in adding collaborating companies and entities to said organization, which will make possible the launch of all its exciting projects.
FAME is chaired by Modesto Lomba, creative director of Devota&Lomba and president of ACME, and Pepa Bueno, executive director of ACME, who leads its vice-presidency. The board of trustees is completed by Juan Duyos and Héctor Jareño, creative director of Reliquiae; both members of the board of directors of ACME, as well as Beatriz González-Cristóbal, counsellor and expert in the international fashion and luxury industry and designers Helena Rohner and Juanjo Oliva. Renata Mendaña and Cristina Mesa, lawyers and partners at Garrigues, hold the secretariat and deputy secretariat, respectively.
The start of the foundation's activity will be marked by a presentation event that will take place on Thursday, May 26th at the Museo del Traje in Madrid. An event led by journalist and writer Ana García-Siñeriz, which will be attended by Pilar Alegría Continente, Minister of Education and Professional Trades, representatives of fashion, and other artistic disciplines, institutions, personalities and the media. A long-awaited debut to celebrate the Foundation’s creation and explicate its next steps.
FUTURE FAME PROJECTS
Headquartered in Madrid, FAME works globally, within Spain as well as abroad, with a strategic vision supporting author fashion creators from all over Spain, while actively participating in the consideration and construction of the cultural, identity, social, economic and political tools that will allow their future development.
The Foundation Academia de la Moda Española also promotes the recognition of Spanish fashion talent as well as the active conservation of traditional trades know-how ensuring its evolution, updating and viability, betting to achieve this on training, research, innovation and technology. Another of FAME's objectives is to consolidate Spanish author brands, an essential step in building Spanish fashion’s own identity, which is why it actively promotes entrepreneurship, professionalization and support in company management.
These four pillars define the Foundation Academia de la Moda Española’s mission and will materialize in the following four initiatives, and in others that will be announced forthcoming.
► FAME AWARDS
Annual awards granted by the Foundation Academia de la Moda Española. These will award career, professional, creative and technical aspects of Spain's fashion creators in a range of categories. The first edition will take place in 2023.
► HIGH CRAFTS TRAINING SCHOOL
Integrated training centre that combines theoretical training and vicarious learning. The objectives of this project are linked to the preservation of artisan know-how, as well as promoting the creation’s commitment to training, equal opportunities, public-private collaboration, activity in Spain’s rural areas, research and development of new models regarding responsible and environmentally sustainable consumption.
► CULTURAL PROJECTS
The Foundation promotes the publication of works and the celebration of cultural events with the purpose of broadcasting Spanish fashion creators’ talent and the know-how of their crafts, as well as implementing spaces for critical thinking that will help shape the sector’s future strategy.
► BUSINESS SUPPORT
Constitution of a strong collaborative body amongst entrepreneurs, freelancers, companies, administrations, cultural and educational institutions, research centres and other public or private institutions with the aim of promoting and supporting entrepreneurship, viability, consolidation, digitization, internationalization and a change in the production model to ensure promotion of the companies that make up the sector in Spain.