The urban fashion festival Madrid es Moda launches today with the goal of "dressing-up" the capital during Fashion Week through exhibits, special shop windows, museum tours, meetings, shopping ... All with design and Spanish creation as protagonists, until the 31st of this month.
One of the main protagonists of the activities program is the already traditional window shop competition, fashion windows to the street that are dressed up with Spanish designer’s creations, and the work of students of the main design schools in Madrid (in the novel category), as well as expert window dressers (in the professional category), to recreate a fashion micro-universes behind a glass.
Window shop at Las Rozas Village with CDMM.
Madrid hotels have also opened their doors to fashion in this new edition. Exhibits of emblematic looks by Spanish creators, accompanied by gastro-fashion actions inspired by their collections (such as Agatha Ruiz de la Prada or Teresa Helbig in the Only You Hotels of Barquillo and Atocha respectively). Cocktails and tapas made expressly to celebrate fashion during these days (such as the squid sandwich tapa at Hotel Iberostar Las Letras, or the cocktail at Hotel The Principal Madrid) complete the festival's gastronomic offer.
Ágatha Ruiz de la Prada Cocktail - Hotel Only YOU Barquillo.
The exhibitions and activities in museums, with routes and guided visits in which the main theme will be fashion, will continue to shine with their own light within the festival's program. In this edition highlighted are: the exhibition "The feminine seams of fashion in Spain (1930-2018)" at the National Museum of Decorative Arts, an exhibit that combines photojournalism and fashion, and is curated by Lourdes Alvarez (Director of Communication and Institutional Relations of EFE, and Director of EFE Estilo) and Pepa Bueno (Executive Director of ACME).
Gancedo, the prestigious firm of textile editors, offers a collective exhibition of designers at its space on Velázquez Street titled "Fashion among fabrics", in which the creations of Devota & Lomba, Duyos, García Madrid, Miguel Marinero, Roberto Verino and Ulises Mérida dialogue with the fabrics of the new Gancedo collection.
Gancedo MeM January 2019
Other exhibitions include designers such as Maya Hansen, with an exhibit entitled "Love, lack of love and other oddities: sentimental chromatism", at the Eugenio Trías Library in collaboration with Lundwerg Editores. Master classes and conferences with different fashion brands, activities regarding sustainable fashion with The Circular Project and Lush Madrid Spa, fashion shows such as Pilar Dalbat, Oteyza, Maison Mesa, María Lafuente and Lauwood, in addition to many other surprises, will invade the capital in the coming days to turn Madrid into the epicentre of Spanish fashion.
Expo Maya Hansen MeM January, 2019
Do consult the full activities program at www.madridesmoda.es[:]