{"id":55992,"date":"2023-07-28T18:56:19","date_gmt":"2023-07-28T16:56:19","guid":{"rendered":"https:\/\/creadores.org\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/"},"modified":"2025-06-21T12:50:28","modified_gmt":"2025-06-21T10:50:28","slug":"tous-afterlife-transforma-elementos-de-campanas-en-bolsos","status":"publish","type":"post","link":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/","title":{"rendered":"TOUS Afterlife transforms campaigns elements into handbags"},"content":{"rendered":"<p><a href=\"https:\/\/www.tous.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>TOUS<\/strong><\/a>, the firm that makes creativity and self-expression shine, presents <em><strong>TOUS Afterlife<\/strong><\/em>, a circular design project in which its billboards have been transformed into a limited edition collection of handbags. Each piece is unique and has been made in local workshops managed by the <strong>Ared Foundation<\/strong>, whose mission is to support people in situations of risk of exclusion. Within the framework of this collaboration, the jewellery firm will donate the profits to the Foundation.<\/p>\n<p>Through this initiative, the company wants to promote circularity, through the transformation of products and materials, with a zero-waste philosophy. Like <em><strong>TOUS Steps<\/strong><\/em> or <em><strong>TOUS Claws<\/strong><\/em>, <em><strong>TOUS Afterlife<\/strong><\/em> arose from the <strong>TOUS Innovation Community<\/strong>, which is made up of multidisciplinary teams that explore ways to connect with new communities and environments and are constantly seeking, just as the jewellery firm, new forms of expression.<\/p>\n<p>This limited edition is already on sale on the TOUS website (<a href=\"https:\/\/www.tous.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">tous.com<\/a>) and in its stores on Calle Serrano in Madrid and Rambla Catalunya in Barcelona, where images of the transformation process from billboard to accessory will also be exhibited.<\/p>\n<p><strong>Xavier Reb\u00e9s<\/strong>, Innovation and Transformation Director of TOUS, affirms that: \u201cWe are very excited to see TOUS Afterlife materialize, an initiative that reflects our legacy, always designing and creating pieces so that they last over time. Circularity is part of our DNA, giving a second life to our jewellery is one of our artisan\u2019s specialties, and we continue working to innovate and find new formulas to extend the useful life of everything we create.\u201d Adding that: \u201cIt is fantastic to see all the talent we have and how the people who make up the TOUS Innovation Community promote such inspiring projects.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOUS, the firm that makes creativity and self-expression shine, presents TOUS Afterlife, a circular design project in which its billboards have been transformed into a limited edition collection of handbags. Each piece is unique and has been made in local workshops managed by the Ared Foundation, whose mission is to support people in situations of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":55988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-55992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOUS Afterlife transforms campaigns elements into handbags - Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOUS Afterlife transforms campaigns elements into handbags - Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME\" \/>\n<meta property=\"og:description\" content=\"TOUS, the firm that makes creativity and self-expression shine, presents TOUS Afterlife, a circular design project in which its billboards have been transformed into a limited edition collection of handbags. Each piece is unique and has been made in local workshops managed by the Ared Foundation, whose mission is to support people in situations of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/\" \/>\n<meta property=\"og:site_name\" content=\"Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Asociaci%c3%b3n-Creadores-de-Moda-de-Espa%c3%b1a-297009471514\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-28T16:56:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-21T10:50:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creadores.org\/wp-content\/uploads\/2023\/07\/1PORTADA.TOUS-Afterlife-2-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Felipe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@creadoresacme\" \/>\n<meta name=\"twitter:site\" content=\"@creadoresacme\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Felipe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/\"},\"author\":{\"name\":\"Felipe\",\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/#\\\/schema\\\/person\\\/fdf61cde9f2e71e9cefe26613b50a079\"},\"headline\":\"TOUS Afterlife transforms campaigns elements into handbags\",\"datePublished\":\"2023-07-28T16:56:19+00:00\",\"dateModified\":\"2025-06-21T10:50:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/\"},\"wordCount\":289,\"publisher\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/creadores.org\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/1PORTADA.TOUS-Afterlife-2-.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/\",\"url\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/\",\"name\":\"TOUS Afterlife transforms campaigns elements into handbags - Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/creadores.org\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/1PORTADA.TOUS-Afterlife-2-.jpg\",\"datePublished\":\"2023-07-28T16:56:19+00:00\",\"dateModified\":\"2025-06-21T10:50:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/creadores.org\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/1PORTADA.TOUS-Afterlife-2-.jpg\",\"contentUrl\":\"https:\\\/\\\/creadores.org\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/1PORTADA.TOUS-Afterlife-2-.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/creadores.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TOUS Afterlife transforms campaigns elements into handbags\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/creadores.org\\\/en\\\/\",\"name\":\"Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME\",\"description\":\"La Asociaci\u00f3n Creadores de Moda de Espa\u00f1a (ACME) es una organizaci\u00f3n profesional sin \u00e1nimo de lucro fundada en 1988\",\"publisher\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creadores.org\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/#organization\",\"name\":\"Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME\",\"url\":\"https:\\\/\\\/creadores.org\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creadores.org\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/acme-logo.svg\",\"contentUrl\":\"https:\\\/\\\/creadores.org\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/acme-logo.svg\",\"width\":650,\"height\":119,\"caption\":\"Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME\"},\"image\":{\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Asociaci\u00f3n-Creadores-de-Moda-de-Espa\u00f1a-297009471514\\\/\",\"https:\\\/\\\/x.com\\\/creadoresacme\",\"https:\\\/\\\/www.instagram.com\\\/creadoresacme\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creadores.org\\\/en\\\/#\\\/schema\\\/person\\\/fdf61cde9f2e71e9cefe26613b50a079\",\"name\":\"Felipe\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TOUS Afterlife transforms campaigns elements into handbags - Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/","og_locale":"en_US","og_type":"article","og_title":"TOUS Afterlife transforms campaigns elements into handbags - Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME","og_description":"TOUS, the firm that makes creativity and self-expression shine, presents TOUS Afterlife, a circular design project in which its billboards have been transformed into a limited edition collection of handbags. Each piece is unique and has been made in local workshops managed by the Ared Foundation, whose mission is to support people in situations of [&hellip;]","og_url":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/","og_site_name":"Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME","article_publisher":"https:\/\/www.facebook.com\/Asociaci%c3%b3n-Creadores-de-Moda-de-Espa%c3%b1a-297009471514\/","article_published_time":"2023-07-28T16:56:19+00:00","article_modified_time":"2025-06-21T10:50:28+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/creadores.org\/wp-content\/uploads\/2023\/07\/1PORTADA.TOUS-Afterlife-2-.jpg","type":"image\/jpeg"}],"author":"Felipe","twitter_card":"summary_large_image","twitter_creator":"@creadoresacme","twitter_site":"@creadoresacme","twitter_misc":{"Written by":"Felipe","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/#article","isPartOf":{"@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/"},"author":{"name":"Felipe","@id":"https:\/\/creadores.org\/en\/#\/schema\/person\/fdf61cde9f2e71e9cefe26613b50a079"},"headline":"TOUS Afterlife transforms campaigns elements into handbags","datePublished":"2023-07-28T16:56:19+00:00","dateModified":"2025-06-21T10:50:28+00:00","mainEntityOfPage":{"@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/"},"wordCount":289,"publisher":{"@id":"https:\/\/creadores.org\/en\/#organization"},"image":{"@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/#primaryimage"},"thumbnailUrl":"https:\/\/creadores.org\/wp-content\/uploads\/2023\/07\/1PORTADA.TOUS-Afterlife-2-.jpg","articleSection":["Noticias"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/","url":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/","name":"TOUS Afterlife transforms campaigns elements into handbags - Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME","isPartOf":{"@id":"https:\/\/creadores.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/#primaryimage"},"image":{"@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/#primaryimage"},"thumbnailUrl":"https:\/\/creadores.org\/wp-content\/uploads\/2023\/07\/1PORTADA.TOUS-Afterlife-2-.jpg","datePublished":"2023-07-28T16:56:19+00:00","dateModified":"2025-06-21T10:50:28+00:00","breadcrumb":{"@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/#primaryimage","url":"https:\/\/creadores.org\/wp-content\/uploads\/2023\/07\/1PORTADA.TOUS-Afterlife-2-.jpg","contentUrl":"https:\/\/creadores.org\/wp-content\/uploads\/2023\/07\/1PORTADA.TOUS-Afterlife-2-.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/creadores.org\/en\/tous-afterlife-transforma-elementos-de-campanas-en-bolsos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/creadores.org\/en\/"},{"@type":"ListItem","position":2,"name":"TOUS Afterlife transforms campaigns elements into handbags"}]},{"@type":"WebSite","@id":"https:\/\/creadores.org\/en\/#website","url":"https:\/\/creadores.org\/en\/","name":"Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME","description":"La Asociaci\u00f3n Creadores de Moda de Espa\u00f1a (ACME) es una organizaci\u00f3n profesional sin \u00e1nimo de lucro fundada en 1988","publisher":{"@id":"https:\/\/creadores.org\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creadores.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creadores.org\/en\/#organization","name":"Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME","url":"https:\/\/creadores.org\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creadores.org\/en\/#\/schema\/logo\/image\/","url":"https:\/\/creadores.org\/wp-content\/uploads\/2025\/06\/acme-logo.svg","contentUrl":"https:\/\/creadores.org\/wp-content\/uploads\/2025\/06\/acme-logo.svg","width":650,"height":119,"caption":"Asociaci\u00f3n Creadores de Moda de Espa\u00f1a | ACME"},"image":{"@id":"https:\/\/creadores.org\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Asociaci\u00f3n-Creadores-de-Moda-de-Espa\u00f1a-297009471514\/","https:\/\/x.com\/creadoresacme","https:\/\/www.instagram.com\/creadoresacme\/"]},{"@type":"Person","@id":"https:\/\/creadores.org\/en\/#\/schema\/person\/fdf61cde9f2e71e9cefe26613b50a079","name":"Felipe"}]}},"_links":{"self":[{"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/posts\/55992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/comments?post=55992"}],"version-history":[{"count":1,"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/posts\/55992\/revisions"}],"predecessor-version":[{"id":72587,"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/posts\/55992\/revisions\/72587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/media\/55988"}],"wp:attachment":[{"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/media?parent=55992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/categories?post=55992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creadores.org\/en\/wp-json\/wp\/v2\/tags?post=55992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}