27 January 2020 - Madrid es Moda

Roberto Verino inaugurates Madrid es Moda with «Legacy»

ROBERTO VERINO presents his new spring-summer 2020 collection in an emblematic place in Madrid, the Royal Hall of the Casa de la Panadería. The Galician designer kicks off the urban fashion festival Madrid es Moda with this original staging, committed to a new way of showcasing his creations to the public.

It is an innovative experience aimed at the final consumer, in which the guests, with the presence of the fashion creator himself and his team of stylists, can make a pre-reservation of the collection through their own digital platform, while attending a live photo session of the fashion brand’s new look book, which breaks down barriers inviting the brand’s customers and friends to participate in this new phase.

«Legacy» is a proposal for the future, which looks forward without losing sight of its roots. In this collection, Verino makes a plea to a kinder and leisurely world. The creator flees from trends to show timeless clothes that rise above fashion. Pieces made to last over time that value quality, as well as a taste for good work. Floral prints and contemporary tailoring are the basis of creations that showcase the simplicity of everyday life.

Roberto Verino begins thus a new path with the determination to move towards the future without forgetting his origins. A purpose that translates into a different presentation in which another of the designer's great passions, gastronomy, also plays a leading role, with an exquisite tasting of products enjoyed due to the collaboration of the Ministry of Agriculture, Fisheries and Food’s label, Foods From Spain.

Connecting with the client becomes one of the main objectives of the fashion brand’s new stage, which the day after its presentation opens the doors of the Bakery House to the general public so that any fashion lover can get to know close-up their new fashion proposals.


Madrid es Moda