After touring Spain's 12 most important cities, the audiovisual exhibition "40 Years of #estiloverino" now lands in the Metaverse transformed into "40x10". An immersive experience where fashion, memory and technology merge to celebrate the fashion brand's 42 years of history. One more step-up towards consolidating its legacy and reaffirming its commitment to innovation.
Roberto Verino led this initiative's presentation, which was held at the Central de Diseño in Madrid, a space of reference for contemporary design in all its aspects. He was accompanied by Iago Jover, the space's director of innovation, and Soraya Cadalso, CEO of Uttopion; the first Spanish Metaverse, the fashion designer highlighted in his speech that “this synergy is as important as it is unique because it opens a door to many possibilities of interaction with other audiences and territories that fashion can explore”.
“In a world where the ephemeral seems to dominate everything, Roberto Verino has challenged the passage of time for more than four decades. For us, "40x10" is not just an exhibition, it is a declaration of principles. It is the answer to an essential reflection: How can we preserve what really matters? For Roberto Verino, the answer lies in innovation, in the constant search for new ways to connect with emotions and in the creation of a space where the past, present and future coexist harmoniously,” states Jover. “The Metaverse is not only a new window for fashion, but also an environment where creativity has no limits,” adds Soraya Cadalso.
In the Uttopion Metaverse, each visitor to "40x10" will be able to explore the brand's most iconic moments, rediscover the emotional value of fashion and experience how a legacy can transcend the boundaries of time and space. Through artificial intelligence, users will be able to create unique interactions adapted to their interests and preferences, making each journey truly personal.
"40x10" strengthens the Galician fashion company's commitment to caring for its historical legacy while opening new doors to the future, where innovation is not just a tool, it is a philosophy.
Roberto Verino is one of ACME'S five founding fashion firms in 1998.
