06 June 2022 - News

Three new signature fashion labels join ACME

The Association is strengthened with the arrival of three new labels while continuing with its growth goal by bringing together the main Spanish designer fashion brands. Ernesto Naranjo, Paloma Suárez and Tot-Hom are design labels that represent the values ​​upheld by the Association. Designer fashion brands that are firmly committed to the transformation of tradition, the revitalization of artisanal crafts, the enhancement of couture trades and local labor.

Ernesto Naranjo founded his own brand in 2014 after winning the Mercedes-Benz Fashion Talent. Graduate and Master from Central Saint Martins, and with an international career as a member of John Galliano's creative team at Maison Margiela, Balmain and Lane Crawfrod (Hong Kong), his work is characterized by the investigation of our roots and craftsmanship, seeking detail in simplicity. Diversity and inclusion are a fundamental part of his brand’s DNA, which inherits the values ​​of Spain, as well as its traditions, transferring them to avant-garde and contemporary creations. The mix, synergies and divergences between cultures are Ernesto Naranjo’s symbols, who did not hesitate to return to the south of Spain to lay his brand’s foundations after spending a great part of his career between London and Paris. Supporting local commerce, traditions and artisan labor are undoubtedly Ernesto Naranjo's great commitment. For the creator from Seville, his entry into ACME means being acknowledged by a group of great professionals in the sector. "Being part of a group of creators and entrepreneurs who believe in the great potential and future of Spanish fashion makes me proud," states Naranjo.

Paloma Suárez, a designer belonging to the Isla Bonita Moda program, began creating her first designs when she was only 12 years old. After finishing her Fashion Design studies at ESNE, where she graduated with honors, she was selected to present her first collection on the EGO platform at Mercedes-Benz Fashion Week Madrid. Additionally to having won the "Very Young Talent of the Community of Madrid" award in 2015, she has also received the European Gold Medal for Merit at Work and is Ambassador of the La Palma World Biosphere Reserve, among other notable mentions. Her creations, characterized by upholding avant-garde craftsmanship, have conquered Spanish and global celebrities such as the Clhoe x Halle sisters, Tiffany Young, Aitana, Lola Índigo, Ana Guerra or Paulina Rubio, among others. For Paloma Suárez, joining ACME is a crucial step in the consolidation of her signature label. "This opportunity will help me continue to scale, with the quality parameters that characterize my company, learning and growing alongside the professionals I most admire," comments the designer from La Palma.

Tot-Hom is a family brand created as a continuation of the work of renowned dressmaker, Margarita Jovani, a path that began 55 years ago and that Marta Rota, her daughter, has consolidated, taking the name of the Barcelona brand to a relevant place within Spain’s fashion design sector. Currently, Andrea and Alejandra Osés Rota lead, together with their mother, Marta Rota, the design team of this emblematic Catalan fashion house, introducing the production of new lines and opening the doors of Tot-Hom to the international market. Surrounded by an unmistakable seal of elegance, which also combines new trends, the label's atelier continues to bet on craftsmanship, top quality fabrics and the expert hands of the best seamstresses. With couture, prêt-à-porter and bridal lines, mother and daughters create collections in which the maxim is distinction. For the creators of Tot-Hom, ACME is an organization made up of a great pool of talent. "For us it is a great honor to become part of this magnificent association of Spanish creators, because we believe that all of us united have more strength, more power and greater visibility," they declared.