Fashion is created, dressed ... and read. Participating bookstores in MADRID ES MODA propose their basic title to start building the ideal fashion library, and four other books as a basic wardrobe with which to enjoy this creative universe. Attention, there are surprises.
Bookshop Atticus-Finch, calle de la Palma, 78
Top: The Empire of Fashion: Dressing Modern Democracy / El Imperio de lo Efímero (Gilles Lipovetsky / Anagrama)
"It raises how fashion is inserted into the hub of Western modernity itself. Today, we have entered a second phase in the secular life of democracies, increasingly organized by seduction, the ephemeral, marginal differentiation; in the second part of the book, fashion appears as an instrument for the consolidation of democracy, of liberal societies, as an unprecedented vehicle in the dynamics of modernization. "
Bookshop El Dragón Lector, calle Sagunto, 20
Top: History of Fashion and Princesses / Historia de Moda y Princesas (Cristina Egea, Publixed)
"This is an album of great format that immerses us in history to learn about the lives of fifteen real princesses, who lived from ancient Egypt to the nineteenth century. We really like the informative text but also reminiscent of the past, because some stories could well be pure legend or fairy tales. It is a very interesting and illustrative book to know the evolution of taste in clothes and discover how culture is reflected in garments. "
Bookshop La Fábrica, calle de la Alameda, 9
Top: A Style of her Own / Un Estilo Propio (Louise Dahl-Wolfe, La Fábrica Editorial)
"Considered one of the great American photographers devoted specifically to fashion, Louise Dahl-Wolfe was respected for her extensive knowledge about the technique of colour and lighting. She transformed and modernized the image that was published in women's magazines of the thirties, forties and fifties, when she was active ... This book covers the period of her career as a fashion photographer, publishing a significant selection of the photographs she made for Harper `s Bazaar, where she worked for two decades. It also includes her portraits and nudes. "
Bookshop Panta Rhei, calle Hernan Cortés, 7
Top: Fashion Designers A-Z (Taschen)
"It provides an overview of the great designers of the twentieth and twenty-first century and their most relevant creations. From Azzedine Alaïa, Cristobal Balenciaga and Coco Chanel to Alexander McQueen, Yves Saint Laurent and Vivienne Westwood, a century through the permanent collection of the Fashion Institute of Technology Museum in New York City with 500 costumes photographed, and you can see them quickly as they appear in alphabetical order. The texts of the museum`s curators explain why every designer is important in the history of fashion and why they have chosen their garments. The prologue is written by Suzy Menkes. In short, a great compilation both for beginners and for experts. "
Bookshop Artimaña, calle Almadén, 12
Top: From the Garçonne a la Pin-Up / De la Garçonne a la Pin-Up (Mercedes Expósito, Cátedra)
"We chose it because it analyses fashion and the ideology of trends that exist within it, starting from the crazy and happy 20’s to the era of pop and consumerism of the 50’s."
Bookshop Gea, calle del Pez, 40
Top: Fashionista & Slow / Fashionista y Slow (Ana Lage, Mandala Ediciones)
"It provides training and advice, broadcasting initiatives, generating positive values socially as well as environmentally, to companies dedicated to the sector of sustainable fashion."
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