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Paloma Suarez "Her best version"

Paloma Suárez presents for the second time within the official calendar of Mercedes-Benz Fashion Week Madrid her “Glow up” collection, a term used in psychology when you achieve the best version of yourself. The designer seeks to narrate that personal growth and the construction of a strong, stable and fighting identity arises from the recognition of fragility or emotional vulnerability.

Within the brand's imaginary, and as a novelty, soft colors, new silhouettes where midi lengths take on special prominence, and the development of new artisanal textile techniques are outstandingly incorporated.

The fashion designer's commitment to sustainability is showcased by the reappearance of up-cycling techniques applied to recycled denim, made entirely by hand. Ancestral techniques such as macramé are revisited through her avant-garde vision, which she manages, respecting tradition, to reinvent new applied formulas in order to redesign codes that are capable of connecting with and positioning the authentic value of craftsmanship in today's market.

Paying special attention to details, the collection is dominated by a play among textures with the juxtaposition of fabrics creating new optical effects. The evolution of haute couture in fusion with urban elements continues to be a “must” within the aesthetic development of Paloma Suárez's creative universe.

Spring-Summer 2024
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