Juan Vidal presented the second drop of his new fashion phase to media and stylists within the framework of Madrid es Moda. The novel, timeless capsule by the fashion designer from Alicante, titled “Dream”, went on sale on the same day of the presentation. The event, held at the Serrería Belga, proposed a relaxed conversation with the creator himself, who explained the details of the fashion brand’s new phase as well as the new collection.
This new capsule by Juan Vidal maintains timeless character taking as a reference the French novel Madame Bovary (Flaubert G.), where blue is not only a color to be dressed, but also color that is. Fluid, airy dresses, and prints with floral motifs are the protagonists of a collection that maintains its commitment to sustainable production.
Juan Vidal makes this collection with innovative high-quality fabrics created with yarn made from sea borne recycled materials. Ecological dyes and finishes based on saving water as well as energy, are applied to these fabrics, confirming his commitment to responsible fashion.