Adolfo Domínguez presented IKIGAI, the fall-winter 2024 collection, together with a selection of new perfumes, in a global streaming fashion show accessible from more than 29 countries. The event, which brought together fashion and perfume, took place at the La Moneda cultural center in Santiago de Chile, where the fashion brand created an immersive experience.
Ikigai, a Japanese concept that invites each person to go in search of their vital purpose, is the mindset around which Adolfo Domínguez’s fall-winter 2024 collection is developed: a collection designed to free oneself.
The result is a selection of garments and accessories designed to be lived in, with clothes that are created to make people understand that beauty and happiness reside in the little things.
Japanese culture, from which the Ikigai concept arises, is reflected in prints and signature pieces with abundant wrinkled fabrics, ruffles and asymmetrical cuts.
