Juana Martín presented her spring summer 2019 collection at the Fondation Dosne-Thiers in Paris, coinciding with Fashion Week in the French capital. The creations by the designer from Cordoba were showcased on the runway, accompanied by Tocados Tolentino’s artisan pieces, to the sound of the live voice of singer Estrella Morente and Flamenco Bohemio. A true show of art, song and fashion.
Inspired by the work of Lita Cabellut, Juana Martín’s new proposals vindicate women’s equality and strength in society. The artist and her ability to understand art through painting, sculpture or photography, have been the source of inspiration for a collection made by and for women, where taffeta, chiffon, rhinestones and fringes have had special prominence.
For this new collection, the designer has opted for exaggerated volumes with degraded colours, powerful and vibrant, with which she wants to claim the place that women deserve in each of her pieces, as well as the textures, which are reminiscent of the paintings by gypsy artist Lita Cabellut. Without neglecting tradition, roots and ruffles, the house’s signature brand, the creator dares on this occasion with new cuts that extol the female body.
Designer Juana Martín is the first Andalusian gypsy woman to participate in Mercedes- Benz Fashion Week Madrid, where she presents her prêt-à-porter collections every season. Her flamenco, swimwear and bridal fashion lines are showcased in different Spanish runways such as the International Flamenco Fashion Show (SIMOF), Valencia Fashion Week, Barcelona Bridal Week or Costura España. Currently, her collections can be purchased at her atelier in Córdoba, at her showroom in Madrid, or at her flagship store in Marbella (Málaga).
