For two weeks, Basque fashion brand SKFK brought a piece of their creative universe to the French capital with the opening of a pop-up store in Paris. More than just a temporary shop, the space became a meeting point where fashion, art, and sustainability interacted around the values that define the brand's identity.
The project, conceived as an immersive experience, allowed visitors to explore the processes, textures, and narratives that make up SKFK's DNA. In collaboration with Catalan brand Duamadé, the space came to life with elements created from recycled plastic, an intervention that embodied the circular and conscious vision that both brands share.
The event was completed with a "pintxopoté" that brought the flavors of the Basque Country to Paris, featuring products from Maskarada and Gorka Izagirre's "txakoli". A celebration of community and authenticity that brought together tradition and innovation through gastronomy, design, and conversation. “Moments like this remind us why we do what we do: to connect, to celebrate community, and to share our values,” emphasized SKFK.
With this initiative, the brand reaffirms its commitment to a responsible, creative fashion model deeply rooted in its territory, yet open to the world.
