Not to be missed at the Madrid es Moda urban festival is the traditional window shop competition, where in this edition competing window shops are, those made by students of IED and CSDMM in the novel category and window shops of key fashion brands made by window dressers in the professional category, thanks to the support of Madrid City Council through Madrid Fashion Capital.
Novel category
Las Rozas Village, one of the most special shopping destinations in Madrid, is sponsoring this year's novel window shop competition following the philosophy of the company that supports young talents. Thus, in spaces such as Hotel Iberostar Las Letras or the same Las Rozas Village, we can find window shops of this category where students will show their creations full of imagination and creativity.
Hotel Iberostar Las Letras presents a window shop made by IED students with two looks by Juan Duyos inspired by a vertical garden as the main feature.
CSDMM participates in Las Rozas Village with a bubble window shop with designs by Ana Locking, Juan Vidal and Manémané’s Miguel Becer, by the centre’s three design teachers, a futuristic window shop in which to appreciate the designs in 360º.
Professional category
Other spaces such as those of Roberto Verino, Pedro del Hierro, Ulises Mérida, Jorge Vázquez, opt for an award in the professional category. Pilar Dalbat also participates in the window shop competition in the San Pedro Market space, where she will also have a pop up with the mythical garments from her Sacromonte collection (SS 2018). Lauwood, on the other hand, also participates in this category in the Cement Design space of La Latina.
A jury of category
A jury composed by Concha Díaz de Villegas, General Director of Commerce and Entrepreneurship of Madrid City Council, Charo Izquierdo, Director of the Mercedes Benz Madrid Fashion Week, Pepa Bueno, Director of ACME, Marta López, of Marcelo Vilá, Eloy Martínez de la Pera, curator of fashion exhibitions, Raúl Marina, Advisor to the Ministry of Culture, Tourism and Sports of the Community of Madrid and Teresa Iturralde, fashion editor of Yo Dona, among others, will choose the winner in each of the categories . The awards ceremony will take place next Tuesday, July 17th at Hotel Iberostar Las Letras.[:]