High-end fashion and technological innovation come together due to the collaboration between Duyos and glo™.
Fashion designer Juan Duyos, a leading figure on the Spanish fashion scene, known for his elegance and masterful use of color, has joined forces with BAT’s heated tobacco product, glo™, in a project that transcends the runway to explore new creative avenues. The collaboration, which includes jewelry pieces designed specifically for this occasion, was presented as part of the fashion festival organized by the Asociación de Creadores de Moda de España (ACME).
For glo™, this partnership reinforces their commitment to collaborate with cultural icons who embrace innovation and who look towards the future. For Duyos, it provides a platform to explore, through a handcrafted approach, how contemporary Spanish fashion can convey a conscious and open perspective on new lifestyles.
In a fashion calendar increasingly focused on the convergence of design and social transformation, the Duyos-glo™ collaboration at Madrid es Moda leaves the impression that creativity can also be a vehicle towards a more conscious future.
