Agatha Ruiz de la Prada presented at Gran Canaria Swim Week her 2027 collection. A collection that places the body at the center while revisiting some of the fashion designer’s most recognizable codes through a new relationship between color, perception, and identity.
The collection stems from a simple yet effective idea: to make the swimsuit appear to disappear. Over a base that replicates skin tone, hearts, flowers, and stars that are part of the brand’s imagery, emerge with an even more intense presence. The result transforms the body into an expressive surface recapturing the playful character that has accompanied Agatha Ruiz de la Prada since she began her fashion career.
The collection plays with optical illusion without losing the message’s clarity. The garments visually merge with the wearer, while symbols float over the silhouette like drawings traced directly onto the skin. In this contrast between a neutral background and the motif’s graphic power, a reflection regarding identity emerges, understanding it as something visible, joyful, and free.
The swimsuits feature clean lines that enhance the skin-like effect allowing color to take center stage. Red, fuchsia, yellow, green, and blue burst forth against a nude surface, creating a collection that oscillates between formal simplicity and visual intensity.
More than four decades after her debut, Agatha Ruiz de la Prada continues to find new ways to make her universe recognizable with just a few elements.
