Pablo Erroz presented in Madrid “El Amor Florece en CHITÓN” an artistic collaboration created for CHITÓN in celebration of Pride Week 2026.
The project draws from the designer’s graphic universe and uses the sun, the Mediterranean, lilies, and lemons as inspiration to construct a visual intervention centered on love, freedom, and spaces for connection. Under the slogan “Chitón, mi amor,” the project has been rolled out across the Madrid club through vinyl decals, uniforms, fans, coasters, a large neon sign, and an art installation designed specifically for the space.
The launch cocktail party brought together Pablo Erroz, the founding partners of CHITÓN, and numerous guests from the cultural, social, and creative spheres, including
Julio del Valle, Pablo Alborán, Ester Bellón, Kikillo, Alejandro Rubio, Gianfranco La Vecchia, Martina Benvenutto, Franco Pagliotto, Jacob Bendahan, Luis García Fraile, Asier Labarga, Jesús Cicero, David García Núñez, Marta Asturias, José Luis Díez Garde, Diego Nine, and Mariano Emeca.
CHITÓN celebrates Pride Week each year with an exclusive collaboration with a guest artist, designer, or illustrator. The 2026 edition featured Pablo Erroz as creative director and the support of Absolut, which joined the project for the second consecutive year.
