Designer Leyre Valiente and architect María de Prado have become the first winners of the MADRID ES MODA Window Shop Competition, in the category of Best Professional Window Shop, with their proposal in the Valiente boutique. As Best Novel Window Shop, the winners are Mariana Galbis and Eider Falcón, IED Madrid students who developed their idea for Teresa Helbig at Hotel de las Letras.

“In the previous editions I have always participated with window shops, but in this edition I was a little overtaken by the circumstances,” says Leyre Valiente. “The fact is that María de Prado, an architect who has collaborated in the set-up for my MBFWM fashion shows, sent me a whatsapp in which she told me that she was working with crystallography … I could not believe it, because precisely my collection was inspired by this topic! And I suggested to collaborate in the window shop “.

                LEYRE VALIENTE WINDOW SHOP

The window shop recreates, precisely, a page of an ancient scientific book. “On the left you can see a composition created with pieces printed in 3D and sticks representing molecules of crystallization; to the right we have examples of illustrations of glass prisms with the word fig suspended in different planes of the window. And in the centre we would have the largest or most important crystal of the page, which in this case is replaced by the dress.” describes the designer.

“We can’t believe it, we did not think it was possible for us to win competing with brands with such a relevant trajectory and resources, it has been a wonderful surprise,” she confesses. Under the terms, Valiente and De Prado will share a prize consisting of a diploma, € 1,000 and a mannequin by Marcelo Vilá. “The mannequin is a great present and I will be really fab to continue creating … the mannequins I have now in the atelier are not very good, nothing to do with the product of Marcelo Vilá,” she says.

Best Novel Window Shop

For her part, Mariana Galbis, from the winning team of Best Novel Window Shop for their proposal for Teresa Helbig, said that the Catalan creator asked for a window shop that symbolized the craftsmanship and the exclusivity of her designs: “Hence, we chose natural materials such as wood, flowers and rocks, in a simple showcase that would allow the exposed garment to stand out. ”

                                                       IED MADRID FOR TERESA HELBIG

The window shop of Galbis and Falcon is one of eight presented by IED Madrid students at the Hotel de las Letras. “The creative process was complicated in part by the trees that we had to cut down (evidently they were samples that interrupted the growth of others and it was absolutely necessary to cut them down),” she confesses. “Another complicated part was to build the base of the showcase to measure, so that the trees were not dangerous when raising them … Overall it has been complicated but satisfying, and at the same time fun as it is a new experience.”

“The special window shops have been one of the pillars upon which we have built MADRID ES MODA”, explained Pepa Bueno, Executive Director of the Asociación de Creadores de Moda de España (ACME), “a stake to which we wish to give projection and value through this contest. ” Bueno has been part of the jury of the Best Professional Window Shop, along with María Concepción Díaz de Villegas, Director General of Trade and Entrepreneurship of the City of Madrid; Eduardo Vega-Penichet, Director of Acotex, and Elena Vilabrille, IED Madrid teacher.

Images of the participants in the category Best Professional Window Shop.

The jury of the Best Novel Window Shop was formed by Tamara Alcalde, Communication Desk of ACME; Marta López, Communication Officer of Marcelo Vilá; Toni Gasa, Communication Director of Las Rozas Village, and designer Miguel Cruz-Faber.

Images of the participants in the category Best Novel Window Shop

In this first edition of the MADRID ES MODA Widow Shop Contest we have counted with the invaluable support of the Community of Madrid and Madrid Capital de Moda, Marcelo Vilá and Las Rozas Village; And the collaboration of ModaEspaña, Acotex and Asecom, and the Istituto Europeo di Design Madrid, the Specialization Course in Architecture, Fashion and Design of the Polytechnic University of Madrid, the Superior Centre of Fashion Design of Madrid and ESNE.[:]