If, as Miuccia Prada states, “Fashion is an instant language”, internet is its means of expression par excellence. Therefore, since ACME began this wonderful adventure that is MADRID ES MODA, we have aimed to make the Web a creative experience in itself.
To that end, in this third edition, from 12th to 20th of September, we have opened a new online space that places value on all the activities comprising MADRID ES MODA: exhibitions, special displays, art tours, shopping, food … a wide range of expressions with fashion as the common ground and Fashion Week as the time frame.
To achieve this we have counted with the great work of the firm Lin3s, responsible for the development of websites such as the Guggenheim Museum Bilbao or the Open University of Catalunya. Together we started a journey that we are sure will grow in future editions of MADRID ES MODA.
The main challenge has been to visually show case that most actions are characterized by being transient (they last as long as Fashion Week does), individual and / or collective, in multiple spaces and even in virtual spaces (e-commerce, social networks).
For this reason, to find what you are looking for is crucial, and you can do so through many ways:
An alphabetical list of participants, in which their actions are deployed.
You can also make inquiries by date and by category:
In addition, this year we have a custom map with all participating shares.
But as Yves Saint Laurent would say, “the most important thing in a dress is the woman who wears it”. This is, contents. Now you only have to discover them in the centre of the capital, from 12th to 20th September.[:]