With a genuine soul, but modern and cosmopolitan. So is the beer Chueca by Madriz Hop Republic that this fall wears a special look thanks to the collaboration with MADRID ES MODA. The new label dresses its representative cat in a floral pattern it vindicates Spanish fashion and seeks to boost its presence in capital´s corners.
Thought up by Juana Martin, author of the graphic image of this urban action organized by the Asociación de Creadores de Moda de España, the new label is inspired by “her dreams, her designs, her roots.”
The special edition MADRID ES MODA, composed of 500 33cl bottles, is available on the brand´s own premises in the calle cervezera Cardenal Cisneros, 21, Madrid, from 12th to 20th September, in a special promotion of beer + Vietnamese tapa for 6 euros. Also it can be enjoyed in some of the most exclusive places in Madrid and in the online store.
The Chueca beer, India Pale Ale style, very aromatic and hoppy, with citrus and fruity touches, was launched last July for the 2016 Pride festival. It showcases a cat as a flag signed by José Luis Moro (former member of a Un Pingüino en mi Ascensor and Director of the creative agency Pingüino Torreblanca), and is launched in four own varieties: Luchana, Arapiles, Chamberí, Luchana y Chueca, as well as others developed in collaboration, such as Atocha or black Suomi.[:]