During the San Sebastián Fashion Festival F/W 2025-26, the Balenciaga Museum hosted the presentation of “Memory | Time and You,” CLARO Couture's new bridal collection for 2026. The event marked a doubly symbolic moment: the Andalusian fashion brand's debut on this stage as well as collecting the "Aguja de Oro" for its more than forty years of experience.
The collection, under the CLARO Bridal label, articulates a dialogue between past and present. Twenty-five white dresses strolled the runway like fragments of a single story: love, time, and couture. Open backs, suspended volumes, and almost invisible closures create a serene, precise, and contemporary silhouette. “We wish to pay our most humble and sincere personal tribute,” mentioned Beatriz Claro, the house's creative director.
Each design is an act of memory. Lace, embroidery, and minimal gestures compose a poetic detail that reinterprets tradition from stillness. In the space, transformed into a landscape of light, the color white took over the narrative, and the Balenciaga Museum became the natural setting for this tale of silent beauty.
“Memory” leaves a discreet and profound mark: a manifesto of sensitivity, craft, and frozen time. In Guetaria, CLARO Couture has created a memory through its creative medium.
