LOLA CASADEMUNT celebrated the launch of her first It-Bag LOLA CASADEMUNT 1981, with two exclusive events in Milan and Paris, strengthening the fashion brand’s presence in key European markets.
The new bag pays homage to the fashion brand founded in 1981, and its artisanal know-how and legacy, becoming the symbol of a new era for the Spanish brand. With its refined lines, thoughtful details, and timeless silhouette, LOLA CASADEMUNT 1981 embodies the balance between heritage and modernity, consolidating itself as an iconic piece within its creative universe.
In Milan, the presentation took place on a rooftop terrace in the heart of the city, where Maite Casademunt—president and creative director—along with Fernando Espona and Paco Sánchez, welcomed prominent figures from the Italian scene, including Valentina Ferragni, Cristina Marino, Giulia Arena, and Ludovica Ragazzo. The evening offered a sensorial experience that reflected the house’s elegant and artisanal spirit.
A few days later, Paris hosted, in a gallery in the Marais district, a second celebration. The brand transformed the space into an immersive setting where fashion and storytelling came together to express the brand’s essence. Attendees included Victoria Abril, Noémie Lenoir, Alysson Paradis, Indira Ampiot, and Louise Monot, along with LOLA CASADEMUNT’s management team.
Both presentations marked a key moment in the brand’s international expansion, which strengthened its position in France and Italy through its two lines: LOLA CASADEMUNT, with a casual spirit, and LOLA CASADEMUNT BY MAITE, its high-end fashion proposals, which are regularly presented at Barcelona and Madrid Fashion Weeks.
Currently, the fashion brand is present in more than 200 multi-brand boutiques in France and 180 in Italy, with growing awareness in both countries. Its strategy is supported by partnerships with fashion agencies, participation in international trade shows such as Who’s Next Paris, and its presence on platforms such as La Redoute and Zalando.
True to its vibrant and recognizable DNA—intense colors, animal prints, and iconic logomania—LOLA CASADEMUNT continues to forge a path of sustained growth and engagement with contemporary women. A story of style, emotion, and authenticity that is now consolidated with the launch of LOLA CASADEMUNT 1981, the bag that marks the beginning of a new chapter for the brand.
