The Diálogo Association presented the 2026 Prix Diálogo to Paris Fashion Week® and Mercedes-Benz Fashion Week Madrid at a gala held in the InterContinental Hotel in Madrid. Pascal Morand and Daniel Martínez Rodríguez accepted the award on behalf of both fashion weeks. The presentation was carried out by Nieves Álvarez.
The jury, chaired by Carmen Posadas, recognised the role of these two events within the international fashion calendar, and their ability to bring together designers, industry representatives, and media around contemporary creation.
The ceremony took place on March 16th, bringing together representatives from the institutional and cultural spheres, including Kareen Rispal, French Ambassador to Spain; Frédéric Galinier, Deputy Director of the Fédération de la Haute Couture et de la Mode; and Asier Labarga, Director of Mercedes-Benz Fashion Week Madrid; Pepa Bueno, executive director of the Asociación de Creadores de Moda de España (ACME); and Ernesto Naranjo, fashion designer and a member of ACME.
The Prix Diálogo recognises every year, an individual or an institution linked to the dialogue between France and Spain. This year, the award has been given to two fashion weeks that share the same European framework.