Artisan crafts and digitalization … or how to make a better world
What do we mean exactly when we talk about slow fashion or sustainable fashion? Both concepts have become fashion’s mantra, guests to all speeches, parsley to all sauces … Both are so over used, and in too many occasions so in vain or in such an empty way, that, sometimes, we fear that they will […]
A statement of intent
It is undeniable that Queen Letizia is subject to severe scrutiny in each of her public events, and that much of what is written about her has to do with her appearance and not with her actions. Something, let’s not forget, that does not happen with the King … But beyond the disproportionate media pressure […]
Paris “fashion week” does not only live off fashion shows
Fashion week in Paris has just come to an end, the calendar closes for the most important runway in the world, and we could almost certainly say that even those not interested in this world have heard of some of their fashion shows. Perhaps not of the arrival of Hedi Slimane to Celine in an Attila […]
Fashion “Speed Dating”
It is said about speed dating to find a partner, that it is a very effective method to know if one is sentimentally compatible and that first impressions are generally accurate. Do not be misled by this introduction because I will not talk here about ‘the best way to find a husband’. I bring this […]
Putting a pike in Paris
The popular phrase ‘putting a pike in Flanders’, which refers to an action that requires enormous effort, is explained by the difficulty that the armies of King Felipe II of Spain had to reach those northern territories: as the conflict with England prevented them from reaching Flanders by sea, the soldiers had to embark in […]
Clothes…nothing more
Every six months, at the beginning of fashion week in Madrid, press and public focus their interest on fashion, on what happens on the platform where fashion models and clothes models parade with the aesthetic proposals of the designers and with the pretension of creating desire. But what’s behind those clothes? What work is hidden […]
Elio Berhanyer, the ray that does not stop
Elio Berhanyer has just received a kind and affectionate tribute in Córdoba, his hometown, organized by Centro Córdoba with the collaboration of the Asociación Creadores de Moda de España, of which he was one of the five founders. There we were able to see something that we already knew: how much he is loved and […]
Elio, fashion, art and awards
The Community of Madrid has just announced the winners of their 2016 Culture Awards, and this year, for the first time, Fashion – and yes, I write it in capital letters – is added as a category, together with theatre, movies, literature, etc. ., and Elio Berhanyer has been the designer deserving of this distinction. […]
The city that loved fashion
After the bustle of MBFWM and of the trade shows and sales showrooms in Paris, to which multiple Spanish fashion and accessories companies come – actions both in which ACME is very involved -, we have just received the results of the last edition of Madrid is Moda (MeM), the urban fashion festival that we […]
And after the ringing of the bells, Spanish fashion
We had barely finished our grapes, kissed the family and toasted the New Year when public TV, among its very first ads, welcomed 2017 with a promotional video of Brand Spain. The general idea of this advertisement is to raise our native moral during such an emotional moment by placing on the table, better said, […]
Flying I go, flying I come
.. fashion is always that: future, prediction, divination of the elusive tendencies that will come and go, fleeting as the wind … Precisely because fashions change, fashion as a phenomenon exists and remains.” I have had the privilege of reading, before arriving at the bookstores at the end of the year, the book The Eighth […]
The first of many
In this life it is not good to exaggerate, but I don’t think I do at all when I say that the first closing party of Madrid es Moda was a success. A success because it gathered over 300 people, because the designers attended punctually and diligently the engagement at Iberostar Hotel de las Letras […]
All together, we are many more
An economic evaluation of media appearances equivalent to over 2.1 million euros; more than 300 mentions in print, online, radio and television; 3.172 tweets with the hashtag #MadridEsModa; 32.000 page views of the site in just four days; 60 different activities throughout the centre of the capital … We can say that the first edition […]
Specialists are sought to pick up pins
I’ve just read in an article by Charo Mora about Jeanne Lanvin and how the latter started working in the fashion world as an “arpette”, i.e., an apprentice in charge of collecting the pins at couture ateliers. I am not about to use this example to talk now about how the designers of the 21st century should learn […]
Something is moving
I regret starting this blog being in opposition to the wise tango lyrics that say that about thirty years being nothing, because as far as Spanish fashion is concerned, in these three decades of life that the madrileño runway has just celebrated things have not ceased to happen. Do not be afraid, I will not […]