The Confederación de Empresas de Moda presents the campaign ModaEspaña that aims to group and distinguish in the market the Spanish fashion products so that the consumers can identify them. Conceived as a platform to provide added value to the fashion Made in Spain, the ModaEspaña campaign comprises identifying such products with an etiquette label.
With this promotional action the intention is to relocate to Spain a segment of the industry that moved to Asia several years ago and thus favour the long standing manufacture tradition of Spanish apparel, a know-how that is globally valued.
Fashion is the third sector generator of the Brand Spain, after tourism and gastronomy. A premise from which arises the main action of the ModaEspaña campaign created to bring added value to Spanish fashion, allowing consumers to identify its products accurately.
The Confederación de Empresas de Moda in which ACME participates, is the meeting point of all the trade associations of Spanish fashion: FEDECON, AEGP, ASEFMA, CECOTEX, ACME and FICE. A key business sector in generating wealth and employment that seeks with this action to achieve a boost in sales supporting the unity of Made in Spain.