Madrid es Moda, to be held from 15th to 23rd of February, presents the graphic identity of its second edition, designed by Ulises Mérida.
“My idea springs from the fabric, which is our raw material and the base of any work. The colour could be none other than red, as is the passion for our profession … arising through touch and sight,” underlines regarding his design Mérida, the latest addition to the ACME family.
Madrid es Moda, an activity organized by the Asociación de Creadores de Moda de España (ACME), dresses the centre of the city with creativity and design during Mercedes Benz Fashion Week Madrid.
“It’s a great way for our industry not to remain only in its natural habitat: runway, atelier and boutique,” maintains Úlises Mérida.
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