The Barcelona-based company is celebrating 45 years since its founding in 1981, Barcelona. What began as a small atelier for hair accessories has grown into a fashion brand with local presence as well as in 46 global markets.
Over the years, the company has developed a recognizable aesthetic based on color, prints, and a distinctive visual identity, resulting in proposals that address fashion for women. In recent years, this evolution has coincided with a new phase driven by the founding family’s second generation, with Maite Casademunt at the helm as creative director as well as co-president of the company together with Fernando Espona.
Since 2018, and accompanied by the appointment of Paco Sánchez as CEO, the company has undergone a process of professionalization, repositioning, and internationalization. During this period, LOLA CASADEMUNT has expanded its distribution network through its own stores, shop-in-shops, multi-brand retailers, marketplaces, and digital channels.
To mark its 45th anniversary, the company is preparing several events throughout 2026. The first will take place in June with a commemorative fashion show in Barcelona, the brand’s birthplace. This celebration will then continue in other cities that are key for the fashion brand, including Paris, Milan, Warsaw, Athens, and Lisbon.
The commemoration also includes the launch of a selection of Special Edition pieces, designed around some of the house’s most recognizable formal codes. Simultaneously, the fashion brand is working on a rebranding, with a new image planned for the end of 2026.
“Turning 45 is a source of pride and also a great responsibility. In the fashion industry, achieving more than four decades of success is a true privilege. At LOLA CASADEMUNT, we continue to evolve without losing our essence,” stated Maite Casademunt.
