Fashion brand SEEIOU, under the creative direction of Juan Avellaneda, presented its Fall-Winter 2025/26 collection at Madrid es Moda in a digital format open to the public. Through a live video from his studio, the designer showed how each garment is created: among sketches, references, and fabrics that mark the pulse of his creative universe. The proposal is revealed not as a fashion show, but as a close-up account of the creative process.
Inspiration unfolds in an honest tone, stripped of artifice. Avellaneda shares a visual journey that connects initial ideas with the final collection, highlighting the importance of details and a personal perspective.
The garments reflect a versatile and contemporary style, with silhouettes designed for everyday life, always permeated by a sophisticated and chic essence. Materials and colors provide texture and coherence to a fashion proposal that maintains elegance as its guiding principle. In this digital encounter, fashion and conversation intertwine in a gesture of contemporary closeness.
The result is a collection that is a companion, that offers itself as an ally in everyday life, and that finds its strength in shared authenticity.
