Asociación de Creadores de Moda de España (ACME) and Madrid City Council brought designer fashion and textile reuse to the San Isidro festivities with RE-CHULOS, an event held this past Saturday, May 16th, in Las Vistillas Gardens. The Delegate for Culture, Tourism, and Sport, Marta Rivera de la Cruz, attended the fashion show and awards ceremony together with Central District Councilor, Carlos Segura.
Promoted by ACME with the support of Madrid City Council, as well as the collaboration Moda re-, Cáritas‘ circular fashion project, RE-CHULOS offered a contemporary reinterpretation of the traditional chulapa and chulapo attire using secondhand clothing. The initiative was a part of the official San Isidro program, in dialogue with one of the city’s most recognizable celebrations.
The fashion designs presented in Las Vistillas began unfolding on April 24th during a masterclass held at Serrería Belga, led by Juan Duyos and Miguel Becer. The session brought together students of fashion, design, and other creative disciplines, as well as individuals interested in textile reuse, who brought their own interpretations of traditional Madrid attire to the fashion show.
During the event, a professional jury composed of the Delegate for Culture, Tourism, and Sport, Marta Rivera de la Cruz; Central District Councilor, Carlos Segura; Juan Duyos, fashion designer and President of ACME; Executive Director of ACME, Pepa Bueno; photographer Pablo Paniagua; and Almudena Heredero, artistic director of San Isidro 2026, awarded the prize for best reinterpretation of traditional Madrid dress to Febo Napoleón Napoleón, and the prize for best up-cycling project to Laura Rodríguez Ropero.
The public was also able to donate surplus clothing at a collection point set up during the event. The garments can be used in future designs related to the traditional costume for the forthcoming San Isidro Festival.
