Artists from the “Art Generation” program of the Princess of Girona Foundation, and LOLA CASADEMUNT have jointly designed a t-shirt for a charitable cause. 100% of the profits obtained from the sale of this limited edition garment will be used entirely to generate educational resources, as well as financing concerts in educational centers for the emotional well-being of children and young people.
“Creating a t-shirt with these young artists has been an enriching and exciting project throughout the process. They have been very inspiring. And if additionally we have managed to find a path beyond design, to have a solidarity purpose and to be able to collaborate with a cause that is so current in our society, such as is the mental health and emotional well-being of the youngest, for LOLA CASADEMUNT it makes all the sense. Being able to contribute our “small grain of sand” to these causes that contribute positively to society is what moves us at LOLA CASADEMUNT,” says Maite Casademunt, creative director and president of LOLA CASADEMUNT.
“Art Generation” is a project of the Princess of Girona Foundation aimed at emerging artists who want to promote emotional education through music at a time when emotional health, especially that of the youngest, is a priority. Within this program, which has already celebrated its first edition, 16 young artists with a purpose have received training designed especially for them by the Foundation. As the culmination of their training, the artists have had to co-create an anthem in favor of emotional well-being. “Life is today”, as the hymn is titled, talks about the importance of living consciously, without rushing, being amazed at the little things in life, taking care of oneself and the relationships with others, discovering who each one is and where you want to go.
