Otrura celebrated its tenth anniversary with the opening of Galería Otrura, located at nº 104 of Calle Hortaleza in Madrid. This is the first physical space of the House, which was founded in 2016 by Sergio de Lázaro and Verónica Abián and who define it as a curatorial house rather than a concept store.
Spanning nearly 400 square meters, the gallery brings together the House’s Movements, as they refer to their collections, alongside a curated selection of books, independent publications, perfumes, music, and gastronomy. Otrura’s atelier-laboratory has also relocated here, separated from the retail area only by a silk screen. From here, the House develops its ready-to-wear, prêt-à-couture, high-end contemporary tailoring, and haute couture collections, as well as leather goods, jewelry, and footwear.
The bookstore features a selection curated by Sergio de Lázaro in collaboration with art historian Gracia Lafuente and architect Ester Bellón. The high-fi listening area showcases firms such as Focal, Naim, Technics, and Resør. The culinary offering, DESP_I_ENSA, is inspired by an everyday act: spreading butter on bread.
The gallery also provides the House’s signature services: A Medida (Bespoke), which allows for the customization of pieces from their ten-year archive or the creation of one-of-a-kind piece; and Re_COSTURA, a service dedicated to transforming and restoring garments, including those made of leather and fur.
