If the goal of Madrid es Moda is to inundate the capital with fashion, to bring it closer to a wider audience, to take it out of its context and place it in spaces that are not its natural environment is an excellent strategy to achieve this aim. Thus, the people of Madrid will be able to better understand our fashion when encountering Spanish designers creations in the hall of a hotel, in a library, in a fabric store or in a beauty salon.
Designer Maya Hansen captures all her fantastic creativity in the exhibit “Love, lack of love and other oddities: sentimental chromatism“, at Eugenio Trías Library in the Retiro, Madrid, in collaboration with the publishing house Lundwerg. Maya takes as a starting point eight books by prominent authors of this editorial in which they talk about love, lack of love or social media, and in which a series of characters appear that have inspired the looks that the designer presents in this exhibition, open to the public, free admitance.
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Textile publishers company Gancedo did not want to miss the opportunity to participate in Madrid es Moda , and does so in a very particular way: with a collective exhibition of 7 designers, entitled “Fashion among fabrics” in which fashion creations share with Gancedo’s textiles a common territory: fabric. Designs by Roberto Verino, Devota and Lomba, Duyos, García Madrid, Miguel Marinero and Ulises Mérida star, along with Gancedo’s textiles, in this curious exhibit.
Who said that a beauty salon couldn’t host a fashion exhibit? Beauty centre Novu does so, and welcomes in their headquarters in calle Hermosilla a sample by designer Beatriz Peñalver.
Singular Market, the exceptional space for industrial vintage decoration, shows creations by the Funny Swing and Otrura brand in their spaces in calle Belén and calle San Cayetano, respectively. And the designs by Agatha Ruiz de la Prada and Teresa Helbig will shine with their own light in the Only YOU hotels in Barquillo and Atocha.
Find more information in Madrid es Moda’s web, and do not miss the interesting activities that accompany these exhibitions.
Photos ACME/ Pablo Paniagua[:]
