Agatha Ruiz de la Prada presented her Fall/Winter 26/27 collection at Mercedes-Benz Fashion Week Madrid from a territory she knows well: her own. The collection draws from her own symbolic archive and subjects it to a new creative filter supported by Artificial Intelligence. The result moves between memory and the present without leaving behind her recognizable language.
The starting point is clear: to revisit her iconic shapes and observe them from a different perspective. Hearts, stars, flowers, and the house’s signature geometric shapes reappear as living matter. Artificial Intelligence functions here as a tool for amplification, generating variations, scales, and combinations that expand her unique vision.
On the runway, the collection relies on fabrics with body and texture. Corduroy, wool, pile fabrics, wool, and taffeta create evident volumes. The presence of natural materials adds density as well as structure, underlining the physical dimension of shapes that are usually interpreted graphically.
Agatha looks at herself again and turns that gesture into a creative methodology.
