Ágatha Ruiz de la Prada presents her new fall-winter 2023/2024 collection at Mercedes-Benz Fashion Week Madrid. Her iconic perfumes, and particularly her flasks, inspire her to create a tribute fashion show full of colour and optimism.
According to the designer, there is no greater legitimacy for a fashion creator than launching their own perfume, there is a before and after in the life -and in the ego- of every fashion designer. Agatha Ruiz de la Prada launched her first perfume in 1992 and since then she has enjoyed great success with her many signature scents.
The fashion show’s five protagonist perfumes: Flor, Gotas de Color, Beso, Love and Look, materialize in flowers, swollen lips and multi-coloured raindrops that emerge among puffy dresses, kaftans, capes with large taffeta bows and strapless dresses. Transparent organza, sequins in multiple versions, Lycra, velvet and stuffed animals play with the senses ―more visual than olfactory― of an ‘agathized’ public.
