Dolores Promesas returned to Madrid. The firm held an event at Monbull Madrid to present its new phase, the summer collection, as well as a first look at the winter collection. The event brought together the fashion brand’s friends, media professionals, content creators, and well-known personalities.
Founded in 2005, Dolores Promesas has built a recognizable universe based on a feminine, romantic, and humorous perspective. Its imagery, linked to a distinctive character, together with a very particular way of understanding fashion, has resonated with a generation that found in its garments a blend of sensitivity, irony, and personality.
The fashion brand is now embarking on a new chapter with Grupo Merletti, a Spanish textile manufacturer with a long history producing for Spanish fashion brands. Leading the relaunch is Ángel Burgueño, who takes on this new phase with a renewed vision for the brand and its identity.
The Monbull Madrid space was transformed for the occasion into a setting closely linked to the world of Dolores Promesas. Pink dominated the atmosphere, hydrangea was the star flower, and the ribbons, fabrics, and pieces on display created an ambiance that closely reflected the brand’s visual language.
During the event, the summer collection was showcased, modeled by influencers and the brand’s friends. The upcoming winter collection was also unveiled, featuring feminine silhouettes, volumes,
accessories, scarves, and knitwear.
Dolores Promesas returns with Tula, with flowers adorning her hair, and with a style that continues to speak of emotion, humor, and second chances.
