TOUS, the firm committed to creativity and self-expression, launches the TOUS Afterlife Denim initiative, which becomes the brand’s platform for innovation and sustainability, action and collaboration, which, through creativity and design, gives second lives to materials that have apparently completed their usage cycle.
TOUS Afterlife Denim is a collection made in collaboration with Infinite Denim, partly developed from post-consumer jeans, recycled fibers and kapok.
Based on these materials, TOUS Afterlife Denim is presented in three hamper sizes in indigo. The new collection will be available on the TOUS website and in selected stores from June.
With this initiative, the company continues to advance towards circularity through the transformation and innovation of products and materials.
