The Urban Fashion Festival MADRID ES MODA (MeM), organized by the Asociación de Creadores de Moda de España (ACME), presents the program of its VIth edition, which will take place from 22nd to 30th of January 2018. MeM aims to dress-up the capital during Fashion Week through exhibitions, special shop windows, museum tours, meetings, shopping … At www.madridesmoda.com you can see the full schedule of the VIth edition of the festival.
Spanish creation and design are the central axis of MADRID ES MODA. Hence, each edition has a new graphic identity created by an ACME member. The image of the VIth edition has been designed by MIGUEL MARINERO. For the creator, the Festival is a powerful tool to take the runway on to the street and this is reflected in the design: an image that departs from street style and is presented in collage format. Marinero chooses as main features two essential colours in his creative universe, white and black, two sober tones that contrast with disruptive yellow giving rise to a very urban image that represents perfectly the values and aims of the Festival.
Take a look at all the news we have prepared for this edition of the Festival, and do not miss the videos we have produced in collaboration with Oteyza, Mayte de la Iglesia, Cosima Ramírez and Ulises Mérida to promote the fashion invasion in Madrid from 22nd to January 30th.
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