Juana Martín has been commissioned to design the new graphic image of MADRID ES MODA / MADRID IS FASHION for the IIIrd edition, to be held from 12th to 20th of September.
“It’s been a challenge. Inspiration has come from many fronts: my designs, my roots, my dreams … The most important thing has been to put all this in a cocktail shaker and shake it well”, says the designer from Cordoba.
MADRID IS FASHION is an urban action organized by the Asociación de Creadores de Moda de España (ACME) to ‘dress up’ the city during Fashion Week with exhibitions, special displays, discount shopping, tours of museums, restaurants …
“It’s a way of bringing MBFWM to the hub of the city so that everyone is aware of the importance of fashion and fashion is breathed in every corner of Madrid”, says Juana Martín.
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