Due to the celebration of Madrid es Moda, Medialab Prado becomes a collective designer fashion showroom from April 10th to 13th with the collaboration of the Culture, Tourism and Sports Area of Madrid’s City Council.
This new interactive space houses the collections of 29 fashion firms such as Beatriz Peñalver, Juana Martín, Carlota Barrera, Teté by Odette, Oteyza, Pilar Dalbat, Reliquiae, Juanjo Oliva and Andrés Gallardo, among others. This project aims to bring Spanish designer fashion closer to the consumer.
Clients who wish to visit may, by appointment, see the SS 2021 collections of the participating designers and receive the fashion advice of a team of stylists. Madrid es Moda’s showroom becomes thus a tool to bring Spanish slow fashion to new customers, and facilitate the purchasing process through the designers' own online stores or ES Fascinante, the digital marketplace specialized in Spanish creator’s fashion, becoming once again an ally of this project and offering a curated selection of pieces by some of the participating creators.