The jewelry brand, an international benchmark for accessible luxury and a member of ACME (Asociación de Creadores de Moda de España), presented a unique concept in Berlin that connects its creative identity with the city’s cultural and avant-garde character. In the words of Anna Sió, TOUS Marketing and Communications Director, “Berlin is a city with unparalleled energy, where history, innovation, and creative freedom converge. We aim to be an active part of this conversation.”
The large-format sculpture of the iconic TOUS Bear stands out in the new space welcoming visitors as a symbol of dialogue between the brand and the city. The interior, with a vibrant and organic design, brings together jewelry, handbags, and accessories alongside personalized services such as permanent bracelets and bag customization.
The opening of this first store in the German capital reinforces the brand’s commitment to cities that concentrate creativity and diversity, extending its jewelry language to territories that share symbolism and identity, like the bear.
