TOUS has launched the “Happy Bear Day” campaign to commemorate the 40th anniversary of its Bear, an emblem created in 1985 and a popular Spanish iconic design. The brand begins four months of celebrations with a commemorative logo as well as a special collection of pieces.
Created as a charm, and conceived by Rosa Oriol after seeing a teddy bear in a Milanese shop window, the Bear was elevated by the public and has been reinterpreted in a wide variety of materials and sizes. In 2017, one of its first prototypes was added to the collection of the Barcelona Design Museum, highlighting its cultural significance; in 2021, the brand added the Bold Bear, a three-dimensional version that will also be present through out the anniversary.
The Bear has accompanied generations as a symbol of affection and self-expression, which is why the brand announces the launch of up to forty Bears crafted using different jewelry technique, including special and limited editions, which will be available from October until the end of this year.
Four decades later, the Bear epitomizes TOUS’s approach to jewelry. It is a piece that has traveled across five continents and returning today to its origins to celebrate the imagination that made it possible.
