The Círculo Ecuestre brings together Ágatha Ruiz de la Prada and Mariano Moreno for a conversation focused on trends, sustainability, and artificial intelligence, with fashion industry professionals and representatives in attendance.
The event highlights a key issue facing contemporary designer fashion: how to maintain a unique creative vision within increasingly complex production structures. Drawing on their diverse backgrounds, both designers share experiences on professionalization, brand management, and audience engagement.
Ágatha Ruiz de la Prada reflects on her journey, from the beginning to her international success; with presentations held at MBFWMadrid and in over fifty international cities. She champions creative freedom as the core of a designer’s work and emphasizes that the final decision always rests with the person that signs the collection.
Mariano Moreno, who has worked for houses like Givenchy, Lanvin, Chloé, Pronovias, and Rosa Clará, explains the process of building his own firm, which was launched in 2023. His recent collection was presented in Paris, and is conceived as a progressive narrative where each piece is revealed sequentially.
Sustainability is linked to both fashion brands’ internal organization. Moreno points to the use of leftover materials and fabrics destined for finished pieces as part of his working method. Ágatha incorporates responsible management of the resources into her standard practice. Both agree that artificial intelligence can assist production and organizational processes, but it doesn’t replace creative decision-making.
The conversation unfolds in an open format, with questions from the audience and an unfiltered dialogue between the designers. An hour of informal exchanges regarding how creative fashion designers work today.
