Artist Julieta performed on February 20th in Barcelona wearing two looks created by the firm Sardá, designed specifically for different moments of her performing show.
The Catalan singer, one of the emerging voices of the current music scene, entrusted the brand with developing two bespoke looks that complemented the concert’s visual narrative, positioning lingerie as a central stage element of the performance’s wardrobe.
The first look, inspired by the Bremer model, opened the concert with an urban aesthetic in shades of red and orange. This look accompanied the performance of the first songs in the setlist and reached one of its most memorable moments during the song “Red Bikini,” when the stage was illuminated with the same intense red as the design.
The second look, developed from the Milhon model, introduced a range of golden tones linked to the visual imagery present in the artist’s song album. This look appeared at the end of the concert and interacted with the stage design inspired by the image of an hourglass.
“On stage, everything has to work simultaneously: aesthetics, safety, and freedom of movement. When lingerie is the look, the design must complement the performer at every moment without restricting her,” stated Nuria Sardá, the firm’s creative director.
